Lounge by Zalando
Wake up in the morning and grab your coffee with a side of Lounge. Every morning at 7am, new sales drop with items from popular fashion and lifestyle brands. Be first and be quick, they sell out fast. Lounge is a shopping club, and you’re invited.
I was a Senior Product Designer at Lounge by Zalando for the past 5 years
My mission
I worked in an international cross-functional team of UX designers, UI designers, user researchers, product managers, developers, data analysts, data scientists, and more.
My goal was to bring awareness to our users’ needs across various touch points of the user journey and solve for their pain points the best we can, while considering business needs and technical constraints.
What I did at Lounge by Zalando
Affinity mapping after testing
Understood and advocated for users
I loved being hands on with user research. I worked in collaboration with user researchers to plan and conduct user interviews and usability tests in person and remotely. I prepared materials such as the research brief, interview guide, and prototype for tests.
After the tests concluded, I analyzed insights and created reports and presentations to share with other colleagues and stakeholders to spread empathy for our users.
In addition, I leveraged data we have from both qualitative and quantitative insights in order to create the most informed solutions for our users.
I’ve used such information to create user acquisition maps and user journey maps which have helped the team stay align as well as onboarded new team members.
The new personal details page
Ensured delight and usability
During my time at Lounge by Zalando, I’ve worked on numerous projects which ranged from critical changes due to covid-19 restrictions (for example: order delivery), to less severe UX updates, to full-scale redesigns.
I was very lucky to be a part of new feature conceptualizations and acted as the lead designer driving some of these initiatives. I’ve organized and facilitated problem framing and ideation workshops to move these initiatives forward into solution space.
I’ve also worked on improving experiences on the following:
Onboarding flow
Lounge homepage
Catalog page
Product detail page
Checkout and order cancellation/return flow
Order details and order history pages
User account page
Account navigation and global navigation
Rebranding initiatives
Department Halloween party
Empowered my team
In addition to my main responsibilities, I was my team’s greatest fan! I enjoyed organizing team health events to foster a sense of community. In 2019, I organized a department Halloween party to connect everyone. When 2020 came around, the pandemic limited the ways we can connect, but I worked together with colleagues to organize virtual get-togethers. Slowly, we became more comfortable to meet in the office and in person more as restrictions ease, so I also planned events to meet, work together, or socialize.
Aside from the social aspect, I supported the team by contributing to the development of the new design system, activating and sharing our new customer portraits, and facilitating workshops and retros.
I was also an active member of the Employee Resource Group: Asian Pacific Community Circle (APCC) and served on the executive board.